The Best Moz Alternatives in 2026: Cheaper SEO Tools Ranked by Real Cost

The best Moz alternatives in 2026 are Mangools for solo SEOs, SE Ranking for agencies, Ubersuggest for a one-time lifetime cost, and the free Google Search Console + Keyword Planner stack if you just need first-party data. Each one gives you keyword research, rank tracking, and a site audit for less than Moz Pro's $99/mo Standard plan, and most cost a fraction of that. The one thing you genuinely lose by leaving is Moz's Domain Authority score, so this guide ranks the alternatives by real monthly cost and flags exactly where that trade-off bites.

Moz Pro is still a capable suite, but its pricing sits awkwardly between cheap keyword tools and the Semrush/Ahrefs tier, while its core metric (Domain Authority) is proprietary and increasingly optional in a world where Google never used it. If you're re-evaluating the subscription, here's what actually replaces it.

What does Moz Pro cost in 2026?

Moz Pro runs four tiers. On annual billing they are Starter at $39/mo (50 tracked keywords, 75 keyword queries), Standard at $79/mo (300 keywords, 150 queries), Medium at $143/mo (1,500 keywords, 5,000 queries), and Large at $239/mo (3,000 keywords). Month-to-month pricing is higher: Standard is $99/mo and Medium is $179/mo. A 7-day trial covers the Standard and Medium plans, and Moz keeps a genuinely useful free layer: a free account with limited Keyword Explorer and Link Explorer lookups, plus the MozBar Chrome extension for on-page metrics.

The problem most people hit is the jump from Starter to Standard. Fifty tracked keywords and 75 queries a month is thin for real work, so you land on the $99/mo plan quickly, and that's the number the tools below undercut.

Best Moz alternatives in 2026, ranked by real cost

Every price here is list price on the cheapest annual plan, verified against each vendor's published rates in mid-2026.

Tool	Entry price (annual)	Month-to-month	Free option	Best for
Mangools	$29.90/mo	$49/mo	10-day trial	Solo SEOs and bloggers
Ubersuggest	$29/mo or $290 lifetime	$29/mo	Free daily searches + extension	One-time buyers
Serpstat	$50/mo	higher	7-day trial	Rank tracking + Team-tier API
SE Ranking	$52/mo (Essential)	$65/mo	14-day trial	Agencies and white-label
GSC + Keyword Planner	Free	Free	Always free	First-party keyword data
Moz Pro (baseline)	$79/mo (Standard)	$99/mo	Free account + MozBar	Domain Authority users

Mangools — the closest cheaper swap

Mangools is the alternative most Moz Standard users should look at first. For $29.90/mo on annual billing (or $49 month-to-month) you get five tools that map almost one-for-one onto Moz's: KWFinder for keyword research, SERPWatcher for rank tracking, SERPChecker for SERP analysis, LinkMiner for backlinks, and SiteProfiler for domain metrics. It even surfaces a Domain Authority column inside SERPChecker, so you don't lose the one metric people leave Moz worrying about. The interface is faster and less cluttered than Moz Pro, and there's a 10-day trial. The ceiling is real, though: daily lookup limits are lower than Moz's, and it lacks Moz's deeper site-crawl reporting, so heavy technical-SEO teams will outgrow it. For a solo consultant or blogger, it's the best value in the category.

Ubersuggest — cheapest paid, and the only lifetime deal

Ubersuggest is the budget pick with a twist: alongside monthly plans at $29 (Individual), $49 (Business), and $99 (Enterprise), Neil Patel sells lifetime access at $290, $490, and $990 one-time. If you'd otherwise pay $29/mo forever, the $290 lifetime tier pays for itself inside a year, which is a genuinely different value proposition from any subscription-only tool including Moz. There's also a free tier with a handful of daily searches and a Chrome extension that behaves like a lighter MozBar. The data is shallower than Moz or Mangools (keyword databases and backlink indexes are smaller), so treat it as a competent starter tool rather than an agency workhorse. For a small site owner who hates recurring bills, the lifetime deal is hard to argue with.

Serpstat — best if you want built-in API access

Serpstat is the one to weigh if you need programmatic data, not just a dashboard. Plans start at $50/mo (Individual) on annual billing, with Team at $100/mo — and that Team tier bundles API access rather than charging for it as a separate add-on the way Moz does. You get keyword research, rank tracking, site audit, and backlink analysis in one place, and there's a 7-day full-access trial to test it (a refundable $1 card verification applies). The trade-off is polish: the UI is denser than Mangools and the onboarding is thinner. But if you're building reports or pulling SEO data into a spreadsheet or app, the Team plan's included API is cheaper than stacking a dashboard subscription and a separate API elsewhere.

SE Ranking — the agency-grade replacement

If you're leaving Moz because you need agency-grade reporting, SE Ranking is the strongest all-rounder. It runs from $52/mo (Essential) up to $207/mo (Business) on annual billing, with monthly billing starting at $65/mo. Essential actually undercuts Moz Standard, and as you move up you get flexible keyword-tracking limits, a strong white-label reporting layer, a competitive-research module, and an AI-visibility tracker Moz doesn't match. There's a 14-day trial. For a solo user the Essential plan is plenty; for an agency billing clients and needing branded reports, the Business tier does more than Moz Pro Medium at a comparable price. This is the alternative that scales with you rather than boxing you into one tier.

The free stack — Google Search Console + Keyword Planner

The honest answer to "what are the free alternatives to Moz?" is that Google gives you the most trustworthy SEO data for nothing. Search Console shows your real impressions, clicks, average position, and the exact queries you already rank for, which is first-party data no paid tool can match. Google Keyword Planner adds search-volume ranges and keyword ideas (precise once you run any live ad). Pair them with a free extension like Ubersuggest's or MozBar for at-a-glance metrics, and a solo site owner can run competent SEO at zero cost. What you don't get is competitor backlink data, automated rank tracking, or a Domain Authority-style score, which is exactly where the paid tools above earn their money.

The Domain Authority question: what you actually lose

The real reason people hesitate to leave Moz is Domain Authority (DA), Moz's proprietary 1-to-100 score predicting ranking strength. It's worth being clear: Google has repeatedly confirmed it doesn't use DA or any Moz metric in its algorithm. DA is a useful relative shorthand, not a ranking factor. Every serious alternative ships its own equivalent: Ahrefs has Domain Rating, Semrush has Authority Score, Ubersuggest has Domain Authority (its own version), and Mangools surfaces a DA column directly. So you're not losing the concept, only Moz's specific number. If your reporting or link-building workflow is hard-wired to Moz DA, Mangools is the softest landing; otherwise, any of these scores does the same job.

An honest note on how we research SEO

For transparency: we don't run a seat-based SEO suite at TechRiseUps at all. We pull keyword volume, difficulty, and live SERP data through the DataForSEO API, which is how the winnable-keyword research behind our articles gets done. It's a fourth option the listicles ignore: if you're technical and want raw data rather than a dashboard, a pay-per-request API can undercut every subscription here for low-volume use. It's not for everyone, but it's worth knowing the dashboard isn't the only way to buy SEO data. If you're comparing full suites, our guides to the best Semrush alternatives and best Ahrefs alternatives cover the premium tier, and our Surfer SEO alternatives roundup covers on-page optimization.

Which Moz alternative should you pick?

For most solo SEOs and bloggers, Mangools at $29.90/mo is the best swap: cheaper than Moz Standard, faster to use, and it keeps a DA column. If you never want a recurring bill, Ubersuggest's $290 lifetime deal is the value play. Need API data? Serpstat. Running an agency? SE Ranking. And if your budget is zero, Search Console plus Keyword Planner will take you further than most people expect. Moz Pro is still fine software, but in 2026 there's a cheaper tool for almost every reason you were paying for it.

Frequently asked questions

What are the free alternatives to Moz? Google Search Console and Google Keyword Planner are the strongest free options, giving you real ranking data and keyword ideas at no cost. Ubersuggest offers a limited number of free daily searches plus a free Chrome extension, and Moz itself keeps a free account tier and the free MozBar extension. None fully replace a paid suite's backlink and rank-tracking depth, but they cover the basics for a small site.

How do you get Moz Pro for free? You can't get the full Moz Pro suite free permanently, but Moz offers a 7-day free trial on its Standard and Medium plans (a credit card is required), plus a permanently free account with limited Keyword Explorer and Link Explorer lookups. For ongoing free use, most people combine Moz's free tools with Google Search Console rather than relying on a trial.

Is Moz reliable? Moz is an established, reputable SEO platform, and its data is broadly reliable for keyword research and rank tracking. Its backlink index and keyword database are generally considered smaller than Ahrefs' or Semrush's, so for deep competitor backlink analysis those tools are more thorough. For day-to-day SEO on a small-to-mid site, Moz's data is dependable.

Does Moz have a free version? Yes. Moz offers a free account with limited monthly Keyword Explorer and Link Explorer queries, a free Domain Authority checker, and the free MozBar browser extension for on-page metrics. It's enough for occasional lookups, but the query limits are low, so regular users move to a paid plan or a cheaper alternative like Mangools or Ubersuggest.

Sources

• Tekpon — Moz Pro Pricing (Mar 2026): Moz Pro tiers, keyword/query limits, trial, and free tools.
• Mangools — Pricing: Basic/Premium/Agency plans and annual vs monthly rates.
• Ubersuggest — Pricing: monthly plans and lifetime deal tiers.
• Serpstat — Plans & Pricing: plan pricing and included API access.
• SE Ranking — Pricing (USD): Essential, Pro, and Business plan pricing in US dollars.
• Moz — What is Domain Authority: Moz's own note that DA is not a Google ranking factor.