The On the Run SoulTip series is one of the most popular among graffiti artists and street art enthusiasts. Such a high-quality design that can be used in various ways makes it no wonder that there are many people in the USA who are interested in becoming an On the Run SoulTip distributor. Whether you are an owner of an art supply store, an independent entrepreneur, or just a fan of street art looking to turn your passion into a business, becoming an On the Run SoulTip distributor can be a great venture.
Here’s a step-by-step guide to help you get started.
Step 1: Understand the Product
Before you dive into distribution, know a little bit about the On the Run SoulTip line and its OTR Soultip.008. It is a miniature mop product.
- Portable size: 60ml or 2oz. ink or paint.
- Durable Nib: The nibs are made from nylon that has 18mm length, allowing the product to last for quite some time.
- Versatility: The mini mop can be used by artists on many different surfaces for the different forms of expression.
By knowing the special selling features of the SoulTip.008 and the entire line, you can sell it more to the right customer.
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Step 2: Market Research
Distributing isn’t about having products but also about knowing who to reach out to. Here’s how you research:
- Identify Your Customers: Targeting individual artists, retail stores, or event organizers?
- Analyze Competitors: Observe other On the Run SoulTip distributors in the USA. Their pricing, marketing strategy, and customers.
- Understand Trends: You should follow the graffiti and street art communities to know trends and demands.
Step 3: Partner with On the Run
To distribute On the Run products legally and effectively, you need to establish a partnership with the company.
- Visit Their Website: Check the official On the Run website for application processes at a distributor level.
- Apply: Share your business details such as your target market, estimated sales, and distribution method.
- Negotiate Terms: Discuss wholesale pricing, minimum orders, and delivery timelines.
Having a good relationship with the company ensures you get reliable stock and support.
Step 4: Set Up Your Distribution Network
After your partnership is in place, it’s time to build your distribution network.
- Online Store: Build an online website or utilize online selling sites such as Etsy or Amazon to sell On the Run SoulTip products.
- Retail Partnerships: Contact art supply stores, hobby shops, and graffiti boutiques to stock your products.
- Event Marketing: Join art fairs, street art events, and graffiti exhibitions for direct product promotion.
Make it easy for customers to access your offerings, whether shopping online or in person.
Step 5: Focus on Marketing
Marketing is necessary to stand out as an On the Run SoulTip distributor in the USA. Here are some effective strategies:
- Use Social Media: Share interesting content on Instagram and TikTok that shows the OTR Soultip.008 in action.
- Partner with Artists: Engage graffiti and street artists to showcase the product.
- Offer Discounts: Attract customers with introductory offers, bundle deals, or limited-time discounts.
- Share Tutorials: Post videos or blogs on how to use On the Run’s products, especially the Soultip.008.
Step 6: Efficient Inventory Control
Proper inventory means you never run out of stock and don’t over-order for that matter.
- Track Demand: Use spreadsheets or inventory control software to monitor product sales.
- Order Wisely: Start small, so you’d know how much to order to follow up on demand.
- Be Organized: Store your products in a clean, accessible place to prevent damage or mix-ups.
Step 7: Great Customer Service
Great customer service differentiates you from all those other distributors.
- Be Prompt in Responding: Reply to messages and concerns as quickly as you can. This is from all the online platforms, including walk-ins.
- Return Products: Clearly indicate and follow your return policy. This creates trust for customers.
- Seek Feedback: Request customers give you feedback on the On the Run SoulTip products and adapt to their recommendations.
Step 8: Diversify Your Product Line
After achieving distributor status, you could expand your product line.
- Other OTR Products: You should add more items from the On the Run catalog. This might include markers, refill inks, and other accessories.
- Complementary Items: Suggest related products like sketchbooks, stencils, or even spray paints.
Diverse offerings can reach a more diverse audience and drive sales.
Step 9: Remain Compliant
Keep your distribution compliant with all local laws and business regulations in the USA.
- Obtain Licenses: Get any licenses required to sell your products.
- Pay Taxes: Keep track of these and pay them appropriately.
- Obey Import Laws: If your On the Run SoulTip products are imported from elsewhere, ensure you are compliant with the laws surrounding imports.
Being compliant safeguards your business and generates a professional image.
Step 10: Build Long-Term Relationships
Success as a distributor involves long-term associations with customers and suppliers.
- Be in Contact Frequently: Share information about your business via mailouts or social media communications.
- Provide Loyalty Programs: Show loyal customers appreciation with offers like discounts or free items.
- Maintain Supplier Relations: Contact On the Run and other suppliers regularly to source the product line on an ongoing basis.
Key Takeaway
- Understand the Product: Understand the features of On the Run SoulTip items, especially the OTR Soultip.008.
- Research and Plan: Study your market and build a solid business strategy.
- Partner with On the Run: Establish a legal and reliable partnership with the brand.
- Market Smartly: Use social media, artist collaborations, and events to reach customers.
- Focus on Growth: Expand your offerings and build long-term relationships.
By following these steps you can get the distributor position for On the Run SoulTip within the United States.
